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Meet LARA – Our AI Shopping Assistant — DS Store - Furnishing UK Skip to content
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DS Store product guidance

Meet LARA

LARA is our intelligent shopping and product-support assistant. She helps customers find product information, understand fragrances, explore frequently asked questions, and receive quicker answers while browsing our website.

Ask LARA a Question

LARA is an AI-powered assistant. Some responses may be generated by artificial intelligence. Approved website information and administrator-reviewed answers are prioritised whenever available.

LARA, the DS Store AI shopping assistant

What LARA can help with

Product information
Fragrance notes and characteristics
Product comparisons
Frequently asked questions
Delivery and website guidance
Answers approved by our team
Relevant community answers

How LARA creates answers

LARA checks approved information first: product pages, official policies and help pages, approved product FAQs, administrator-reviewed answers, and relevant moderated community discussions. When an approved answer is not available, LARA may use AI to create a response from the verified context supplied to her.

Community Questions

Customers may post product-specific questions and participate in moderated discussions. Community answers are opinions unless an administrator approves them.

  • Discussions may be edited, hidden, closed, or deleted when necessary.
  • Spam, abuse, offensive content, personal information, and unrelated promotion are not permitted.
  • An administrator may select, edit, and approve a useful answer and promote it to the official product FAQ.
  • Only approved question-and-answer content is added to structured FAQ data. Ordinary community discussions, unanswered questions, and pending answers are excluded from FAQPage JSON-LD.
How LARA improves

LARA does not learn without review. When an answer is incomplete or inaccurate, an administrator can save a better approved answer in LARA’s internal knowledge base. That reviewed answer can be used first for similar future questions.

Approval and editing are recorded. Administrators can edit, deactivate, or delete outdated internal answers, and publishing one as an official product FAQ remains a separate controlled action.

Privacy when using LARA

Do not submit passwords, card details, medical information, identification documents, or other sensitive personal information. Messages may be stored for moderation, service improvement, fraud prevention, or customer support and are handled under our Privacy Policy and Terms and Conditions.

Report an Answer

Tell our team when a LARA answer appears incorrect, incomplete, or unhelpful. Reports are reviewed and never publish automatically.